Squarespace Ecommerce Review 2023: Pros, Cons & Alternatives


Welcome, fellow internet explorer! Today, we embark on a thrilling journey through the vast and exciting world of new websites and ecommerce platforms. From shopping carts to product pages, we will explore the various features and functionalities that make these websites essential tools for online businesses. Picture this: you have a brilliant business idea, and all you need is a new WordPress website to showcase your products or services. With our ecommerce solution, you can choose from various ecommerce plans that will help you create the perfect website for your online business. But where do you start? Fear not, for we have got you covered!

In this review, we dive deep into the realm of Squarespace ecommerce, exploring its features and functionality for building stunning websites and creating captivating product pages. Squarespace is one of the leading website building platforms, offering a user-friendly website builder that allows you to easily create a visually appealing and professional online presence. Whether you’re a small business owner or an aspiring entrepreneur, Squarespace provides the tools and templates you need to showcase your products effectively and create a standout website. So let’s take a closer look at what Squarespace has to offer for your online business Now, I know what you’re thinking – “Why choose Squarespace as your website builder?” Well, my friend, Squarespace has become quite the popular choice for online businesses looking to create stunning websites using user-friendly website building platforms. It offers an array of features that cater to both beginners and seasoned entrepreneurs alike, making it the perfect website builder for business owners looking to create a comprehensive business plan and establish their online presence in the world of commerce.

But enough chit-chat! Let’s get down to business. In this review, we’ll explore everything from page designs to marketing strategies for your business plan and product. In this blog post, we’ll delve into the nitty-gritty details of building websites using a website builder like WordPress. We’ll explore how to create compelling content and optimize those pages for maximum impact. Oh yes, we’ll even touch upon blogging and content creation in WordPress because who doesn’t love a good blog? The editor in WordPress makes it easy to create and manage content for your online commerce website. With WordPress, you have everything you need to run a successful online business.

So buckle up (oops!), grab your favorite beverage, and join us as we uncover the wonders of Squarespace, the website builder for creating stunning sites and pages with excellent support for ecommerce. By the end of this commerce review, you’ll be armed with all the knowledge you need to kickstart your online venture like a pro. Whether you’re an experienced page editor or just starting out, this research will provide you with the information you need to succeed.

Key Pros and Cons of Squarespace Ecommerce

User-Friendly Interface: A Major Advantage for Online Store Owners

One of the key pros of using Squarespace as a website builder for ecommerce sites is its user-friendly editor and design. Whether you’re a seasoned online store owner or just starting out, Squarespace’s website builder makes it easy to navigate and manage your commerce page. With the intuitive editor, you can effortlessly customize and update your website. The Wix platform offers a drag-and-drop editor that allows you to customize your website design without any coding knowledge. Whether it’s for a commerce page or any other page, you can easily create and design a professional-looking website with Wix. With our website builder, you can effortlessly add and arrange elements on your site using our content editor. This includes product listings, images, and text for your commerce needs.

Squarespace, a popular website builder, offers a variety of pre-designed templates specifically tailored for ecommerce. With Squarespace, you can easily create and customize your page using their intuitive editor. Choose the perfect plan for your needs and start building your professional website today. These visually appealing website builder templates are not only optimized for mobile devices, but also designed to provide a seamless shopping experience for your customers. The content on each page is carefully crafted to enhance user engagement. With Squarespace’s intuitive website builder and user-friendly page editor, you can easily create an attractive online store that represents your brand effectively. Choose the perfect plan and start building your website today.

Customizable Templates: Showcasing Your Unique Brand Identity

Another advantage of using Squarespace for ecommerce is the ability to customize website templates using the editor according to your brand identity. With Squarespace, you have the flexibility to design and personalize each page of your online store, ensuring it aligns with your brand’s vision. Whether you’re on a basic or advanced plan, Squarespace empowers you to create a unique and visually appealing website that captures your brand’s essence. The website platform offers a range of design options, allowing you to personalize every aspect of your online store’s plan, page, and content. With Squarespace, you can use their website builder to create a unique shopping experience that aligns with your brand vision. From choosing colors and fonts to designing the layout and navigation, you have full control over the content and can plan it according to your preferences.

With our customizable website builder templates, you have the flexibility to showcase your content and products in the best possible way. Plan your website with our easy-to-use builder. Whether you’re selling clothing, electronics, or handmade crafts, Squarespace is the website builder to use. It provides various layout options that cater to different types of products and allows you to easily create and manage your content. By using a website builder, you can tailor the content and design elements to match your brand aesthetic. This will help you create an immersive shopping environment that resonates with your target audience.

Limited Third-Party Integrations: A Potential Drawback for Advanced Functionality

While Squarespace offers many built-in features and tools for website building and content creation, one potential drawback is its limited use of third-party integrations compared to other platforms. While popular integrations like PayPal, Stripe, and Mailchimp are available on the website builder, the options for content use may be more limited.

Before choosing Squarespace as your ecommerce platform, it’s important to consider your business needs and the integrations you rely on. Squarespace is a website builder that you can use to create and manage your online store. It offers a user-friendly interface and customizable templates to help you create engaging content for your website. If you heavily rely on a website builder and need advanced functionality to create and manage your content, Squarespace may not be the ideal choice for you to use. However, if you primarily rely on the Squarespace website builder and only use its core features to create and manage your website content, this limitation may not significantly impact your overall experience.

Transaction Fees on Certain Plans: An Aspect to Consider for Budget-Conscious Store Owners

When considering Squarespace for a website builder, it’s essential to be aware of transaction fees associated with certain plans. Squarespace is a popular platform for creating and managing website content, making it a great choice for ecommerce businesses. However, it’s important to understand the fees that may be incurred when using Squarespace for your online store. While Squarespace offers a range of pricing options for its website builder, including lower-cost plans suitable for small businesses, some plans do charge transaction fees on top of standard processing fees imposed by payment gateways like PayPal or Stripe. This is important to consider when deciding which website builder to use for your content.

The transaction fees for your website vary depending on the plan you choose and can add up over time, especially if the content on your store experiences high sales volume. It’s crucial to carefully evaluate the fees associated with your website and content use against your budget and projected sales to determine if they align with your financial goals. If minimizing transaction costs is a priority for your business, exploring alternative ecommerce platforms without additional transaction fees on your website might be worth considering.

Overview of Squarespace Ecommerce Features in 2023

Are you ready to use your website to take your online business to the next level? Look no further than Squarespace Ecommerce! With its advanced commerce features and user-friendly interface, Squarespace is the perfect platform for entrepreneurs looking to create a stunning website for their online store.

Essential Features for Your Online Store

Squarespace Ecommerce offers a variety of powerful tools to help you manage your website inventory and streamline order processing. Use these tools to optimize your website and improve the overall user experience. With their intuitive website dashboard, you can easily use it to keep track of your products, monitor stock levels, and update pricing information. The website platform also offers seamless integration with popular payment gateways, ensuring smooth transactions for both you and your customers when you use it.

But that’s not all – Squarespace goes above and beyond by offering additional functionalities that you can use to elevate your website. One standout feature is abandoned cart recovery. We all know how frustrating it is when potential customers leave items on a website in their carts without completing the purchase. With Squarespace’s abandoned cart recovery feature, you can automatically use the website to send follow-up emails and entice customers to come back and use the website for their unfinished purchases.

Another noteworthy functionality of our website is the ability to create discount codes. Discounts on a website are a great way to attract new customers or reward loyal ones. Whether it’s a percentage off or free shipping, Squarespace allows you to easily generate unique discount codes for your website that can be applied during checkout. This website feature gives you the flexibility to run promotions and boost sales on your website without any hassle.

Recent Updates and Improvements in 2023

Squarespace continuously strives to enhance its website platform based on user feedback and industry trends. In 2023 specifically, the website has rolled out several updates that further improve the ecommerce experience on their website. One notable update is the introduction of advanced marketing features on our website. These new website tools empower you to create targeted email campaigns, automate social media posts, and track the effectiveness of your marketing efforts – all within Squarespace’s user-friendly website interface.

Squarespace has expanded their website commerce plans to cater to businesses with different needs. They now offer an advanced commerce plan on their website that includes features specifically designed for larger-scale operations. If you’re running a business with a high volume of sales or have complex inventory requirements, this website plan could be the perfect fit for you. The website provides unlimited storage for both physical and digital products, ensuring that you never run out of space on your website to showcase your offerings.

What to Expect When Using Squarespace Ecommerce

When you choose Squarespace Ecommerce as your website platform, you can expect a seamless and intuitive experience for your website from start to finish. Their basic plan offers all the essential features needed to get your website and online store up and running smoothly. As your website grows, you can easily upgrade to higher-tiered website plans that unlock additional website functionalities and cater to more advanced website business needs.

Squarespace is a website platform that takes care of technical aspects such as hosting and security, allowing you to focus on growing your business on your website. With their visually stunning templates and customizable designs, you can create a unique brand identity that resonates with your target audience on your website.

Exploring Third-Party Extensions and Integrations for Squarespace

Are you looking to take your Squarespace store to the next level? Well, you’re in luck! These powerful tools can help extend the functionality of your website builder and enhance specific aspects of your ecommerce business.

Squarespace is known for its sleek designs, user-friendly interface, and robust features. However, sometimes you may need additional functionality that goes beyond what Squarespace offers out-of-the-box. That’s where third-party integrations come into play.

One popular integration that many ecommerce businesses swear by is Mailchimp. With Mailchimp’s seamless integration with Squarespace, you can supercharge your email marketing efforts. You’ll be able to effortlessly collect email addresses from your site visitors and send targeted campaigns to promote your products or services. Imagine having a direct line of communication with your customers right at your fingertips!

Another fantastic integration that can streamline your ecommerce operations is ShipStation. This powerful shipping solution integrates seamlessly with Squarespace, allowing you to easily manage orders, print labels, and track shipments all in one place. Say goodbye to the hassle of manually entering shipping details or juggling multiple platforms – ShipStation has got you covered!

But these are just a few examples among a vast array of available integrations for Squarespace. Whether you’re looking for marketing tools like Google Analytics or social media integrations like Instagram Feed Display, there’s an integration out there to suit every need.

These third-party integrations can enhance various aspects of your ecommerce business. For instance, marketing integrations like Mailchimp enable you to build stronger relationships with customers through personalized emails and targeted campaigns. By leveraging these tools effectively, you can increase customer engagement and drive more sales.

Logistics is another crucial area where integrations can make a significant impact. ShipStation, for example, simplifies the shipping process by automating tasks and providing real-time tracking information. This not only saves you time but also ensures a smooth and efficient shipping experience for your customers.

To help you visualize the benefits of these integrations, let’s take a look at a couple of case studies.

Case Study 1: A small online boutique integrated Mailchimp into their Squarespace store. By sending personalized emails to customers based on their purchase history and browsing behavior, they saw a 30% increase in repeat purchases within just three months.

Case Study 2: An ecommerce business that integrated ShipStation with Squarespace streamlined their order fulfillment process. As a result, they were able to reduce shipping errors by 50% and improve customer satisfaction ratings.

These success stories demonstrate how third-party integrations can truly transform your ecommerce business and take it to new heights.

Alternatives to Consider Instead of Squarespace Ecommerce in 2023

If you’re looking for alternative ecommerce platforms that can offer similar features to Squarespace, you’ve come to the right place. We understand that finding the perfect platform for your online store is crucial, so we’ve compiled a list of options that might just be the solution you’re looking for. Let’s dive into some great choices:


Shopify is one of the most popular alternatives to Squarespace Ecommerce, and for good reason. It offers a wide range of features and customization options, making it an excellent option for businesses of all sizes. With its user-friendly interface and extensive app store, Shopify provides a lot of flexibility in terms of design and functionality.

One key advantage Shopify has over Squarespace is its pricing structure. While both platforms offer various pricing plans, Shopify’s plans often include more advanced features at comparable price points. Shopify boasts an impressive collection of templates to choose from, ensuring your online store looks professional and appealing to customers.

However, it’s worth noting that if you’re already familiar with Squarespace’s interface and prefer its simplicity, transitioning to Shopify may require a bit of a learning curve. Ultimately, though, Shopify is definitely a strong alternative worth considering.


If you’re already using WordPress or prefer its content management system (CMS), then WooCommerce might be the ideal ecommerce platform for you. As a plugin built specifically for WordPress sites, WooCommerce seamlessly integrates with your existing website infrastructure while providing robust ecommerce functionality.

One major advantage WooCommerce offers over Squarespace is its extensive range of available plugins and themes. With thousands of options at your fingertips, you can easily customize your online store to fit your unique brand identity. Since WooCommerce is open-source software, developers have greater freedom to create custom solutions tailored specifically to their needs.

On the downside, compared to Squarespace and some other platforms, WooCommerce does require a bit more technical knowledge to set up and maintain. However, if you’re comfortable with WordPress or have access to web development resources, WooCommerce can be a powerful alternative.


If you’re searching for an all-in-one ecommerce platform that can handle high-volume sales and complex product catalogs, BigCommerce is an excellent option to consider. With its robust features and scalability, it’s a popular choice among growing businesses.

One standout feature of BigCommerce is its built-in SEO capabilities. It offers advanced SEO tools right out of the box, helping your online store rank higher in search engine results and attract more organic traffic. BigCommerce provides seamless integrations with popular marketplaces like Amazon and eBay, allowing you to expand your reach beyond your own website.

When comparing pricing structures, BigCommerce may not be the most budget-friendly option for small businesses or those just starting out. However, if you anticipate significant growth or have complex ecommerce needs from the start, it’s definitely worth considering.

Comparing Pricing and Value for Money in Squarespace Ecommerce

Overview of Squarespace Ecommerce Pricing Plans

Squarespace Ecommerce offers a range of pricing plans to cater to different business needs. Let’s delve into each plan, exploring their features and limitations.

  1. Basic Plan: This entry-level plan is perfect for small businesses just starting with online selling. It includes essential features such as unlimited products, 24/7 customer support, and mobile-optimized websites. However, it lacks advanced features like abandoned cart recovery or gift cards.
  2. Advanced Plan: As the name suggests, this plan offers more advanced features suitable for growing businesses. In addition to all the features of the Basic Plan, it includes powerful tools like automated discounts, real-time carrier shipping rates, and gift card functionality.
  3. Premium Plans: Squarespace also provides two premium plans tailored to specific business requirements:
    • Business Plan: Aimed at established businesses with higher sales volumes, this plan introduces additional marketing tools such as integrated accounting software and advanced shipping options.
    • Commerce Plus Plan: Designed for large-scale enterprises seeking extensive control over their online store operations, this plan offers even more advanced functionalities like flexible discounts and customizations through APIs.

Comparing Squarespace’s Pricing with Competitors

When considering value for money in ecommerce platforms, comparing pricing across competitors becomes crucial. Let’s explore how Squarespace fares against its rivals:

  1. Shopify: A leading player in the ecommerce industry, Shopify offers multiple pricing plans similar to Squarespace. While both platforms provide robust features, Shopify stands out with its extensive app store offering a wide array of third-party integrations.
  2. Wix: Known for its user-friendly interface and drag-and-drop website builder capabilities, Wix has competitive pricing plans too. However, compared to Squarespace’s sleek designs and polished templates, Wix might fall slightly short in terms of aesthetics.
  3. BigCommerce: Another strong contender, BigCommerce provides a range of pricing plans suitable for businesses of all sizes. It offers more comprehensive built-in features compared to Squarespace, making it an attractive option for those seeking a one-stop solution.

Additional Costs and Fees

While exploring ecommerce platforms, it’s essential to consider any additional costs or fees that may impact your budget. Here are some points to keep in mind regarding Squarespace Ecommerce:

  • Transaction Fees: Unlike some competitors, Squarespace does not charge transaction fees on top of their regular pricing plans. This can be a significant advantage for businesses aiming to maximize their profits.
  • Premium Add-ons: While the pricing plans cover most essential features, certain premium add-ons like professional email accounts or advanced analytics may come at an extra cost. Evaluate these options based on your specific business requirements before making a decision.

Impact on User Experience and ROI

The pricing structure of an ecommerce platform can significantly impact user experience and return on investment (ROI). Here’s how it plays out with Squarespace:

  1. Quality Images: Squarespace offers stunning templates that showcase product images beautifully. By investing in high-quality images, you can enhance the visual appeal of your online store and attract potential customers.
  2. Easy Way to Sell

Examining User Reviews and Feedback on Squarespace Ecommerce

Analyzing User Reviews: A Window into Customer Satisfaction

User reviews are a valuable source of information. By delving into user feedback from various sources, we can gain insights into how customers perceive Squarespace Ecommerce in terms of its functionality, features, and overall user experience.

One recurring theme that emerges from these user reviews is the ease of use provided by Squarespace’s ecommerce platform. Many users appreciate the intuitive nature of the website building process, allowing them to effortlessly create stunning online stores without needing extensive web design knowledge. This simplicity extends to setting up product pages, managing inventory, and customizing their websites with ease.

Another aspect that garners positive feedback is Squarespace’s commitment to providing robust SEO tools. Users find value in the platform’s built-in optimization features that help improve search engine rankings for their online stores. These tools enable businesses to enhance their visibility and attract more potential customers organically.

Addressing Concerns: A Balanced Perspective

While Squarespace Ecommerce receives praise for its user-friendly interface and SEO capabilities, some users have expressed concerns about certain aspects of the platform. One common concern revolves around page speed optimization. Some users have reported slower loading times for their websites compared to other ecommerce solutions like Shopify. While this may not be an issue for every user, those prioritizing fast-loading pages may want to consider this feedback before making a decision.

Customer support is another area where mixed opinions emerge from user reviews. While many users appreciate Squarespace’s responsive support team, others have expressed frustration with delayed responses or difficulty in resolving technical issues promptly. It is important to note that experiences with customer support can vary depending on individual circumstances and expectations.

Notable Praises: Standout Features

Among the positive feedback received by Squarespace Ecommerce, several features stand out as notable strengths. The shopping cart functionality is often praised for its seamless integration with the overall website design, providing a cohesive and enjoyable shopping experience for customers. Users appreciate Squarespace’s email campaign tools, which allow businesses to engage with their audience through targeted marketing campaigns.

Moreover, Squarespace’s commitment to stunning web design is consistently highlighted by users. The platform offers an array of visually appealing templates that cater to various industries and aesthetics. This flexibility empowers businesses to create unique and captivating online stores that leave a lasting impression on visitors.

Real User Feedback: Balancing Positivity and Negativity

To provide a comprehensive perspective on Squarespace Ecommerce, it is essential to include both positive and negative feedback from real users. While some users may encounter challenges with specific aspects of the platform, others find immense value in its user-friendly interface, SEO tools, and stunning website features. By considering a range of user experiences, potential users can make informed decisions based on their specific needs and priorities.

Final Thoughts on Squarespace Ecommerce Review (2023)

So, there you have it – a comprehensive review of Squarespace Ecommerce in 2023. We’ve covered the key pros and cons, explored the features, discussed third-party extensions and integrations, offered alternatives to consider, compared pricing and value for money, and examined user reviews and feedback. Now it’s time for you to make an informed decision.

If you’re looking for a user-friendly platform with stunning templates and solid customer support, Squarespace Ecommerce might be the perfect fit for your online store. However, if you require more advanced customization options or are seeking specific integrations that aren’t available on Squarespace, you may want to explore other alternatives.

Ultimately, the choice is yours. Take into account your unique requirements and goals as an ecommerce business owner. Consider what matters most to you – whether it’s ease of use, design flexibility, or integration possibilities – and pick the platform that aligns with your vision. Good luck building your online empire!


Can I sell physical products on Squarespace Ecommerce?

Yes! Squarespace Ecommerce allows you to sell physical products easily. You can set up product listings with images, descriptions, variants (such as size or color), inventory tracking, shipping options, and more.

Is there a transaction fee on sales made through Squarespace Ecommerce?

Nope! With Squarespace Commerce plans (Basic Commerce and Advanced Commerce), there are no additional transaction fees imposed by Squarespace. However, keep in mind that payment processors like Stripe or PayPal may still charge their own processing fees.

Can I integrate my existing domain name with my Squarespace Ecommerce site?

Absolutely! If you already have a domain name registered elsewhere or prefer to purchase one separately from a domain registrar like GoDaddy or Namecheap, you can easily connect it to your Squarespace Ecommerce site.

Does Squarespace Ecommerce offer abandoned cart recovery features?

Yes, it does! Squarespace Ecommerce provides the option to send automated emails to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.

Can I create a blog alongside my online store on Squarespace?

Definitely! Squarespace is known for its beautiful templates and intuitive blogging platform. You can seamlessly integrate a blog into your online store, allowing you to share engaging content with your audience and drive traffic to your products.

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